Core Values Consulting
Discover and define the core values that guide your company, bring your people together and shape the identity you show the world, then help employees at every level live by them.
Values that live, not just on paper
It is not enough for a company's values to hang on the wall. They need to be internalized and truly built into the way the business works.
Core values consulting strengthens your culture, raises engagement and makes a concrete contribution to your long-term success. A structure in which everyone unites around the same values has a direct effect on productivity and customer satisfaction.
Strong core values feed every layer.
- Social impact: value that reaches stakeholders
- Customer relationships: trust and consistency
- Employee engagement: belonging and motivation
- Core values: the foundation of everything
An organization with values finds its way. An organization that has truly internalized its values holds its course even in a storm.
Deep change in five stages
Values are not slogans chosen by top management around a table. They emerge by listening to and including every layer of the organization.
- 01
Current-state analysis
We run a thorough analysis to understand your current values, your written and unwritten culture, your goals and your stakeholders' expectations. You cannot decide where to go without knowing where you start.
- 02
Workshops
We build a shared awareness with managers, employees and all stakeholders. These workshops bring the organization's real DNA to the surface. Values that are discovered from within last. Values imposed from outside do not.
- 03
Defining the values
Together we shape the core values that best fit how your company works and that serve your vision and strategy. Few in number, strong in meaning: four to six values are usually enough.
- 04
Embedding
We design how the values will reach every level of the company, how they will turn into standards of behavior and how they will be built into performance systems.
- 05
Support in practice
We support you on the ground as the values are built into daily work, the way you communicate, decision-making and recruitment. A value is only worth something when it is lived.
What are core values?
An organization's moral compass
What are core values? Core values are the moral and ethical principles an organization stands on. They shape the company's culture, its employees' attitudes and the way it does business. Values such as integrity, customer focus and sustainability are the lifeblood that guides the vision and goals. They raise engagement and motivation in a lasting way. They reinforce the culture and create a shared sense of belonging. From the outside, they signal reliability and consistency. They make decisions easier and point the whole organization toward a common goal.
The secret of global giants
Why do they matter so much? Brands that define their core values well become organizations that achieve lasting success. These values do not stay on paper. They live in every decision, every relationship and every employee's attitude. Organizations with a strong value system do not lose their way even in a crisis, because they already know what matters. Google: "You can make money without doing evil." Starbucks: "Putting people at the center of everything."
Related training
In-house training in this area from HRQ Academy.
Let us discover your company's core together
Define your core values clearly and build your company's future on firmer ground. Contact us for a strong corporate identity.